

Couples
Massage is personalized for you and a spouse or friend. You can receive a massage in the same room and still get that great personal care.
Pain Care
A consumer survey commissioned by the American Massage Therapy Association? (AMTA) reveals that more people than ever are seeking massage to manage and relieve pain. The survey shows that nearly half, 47 percent, of those polled have had a massage specifically for pain relief.
A 2003 survey of 1,998 massage clients showed that 63 percent believed massage therapy provided them greater pain relief than chiropractic, acupuncture, physical therapy or other bodywork.
Clinical research has shown massage therapy can:
- Be more effective for chronic back pain than other complementary therapies.
- Promote relaxation and alleviate the perception of pain and anxiety in cancer patients.
- Reduce post-traumatic headaches better than cold pack treatments.
- Lessen pain and muscle spasms in patients who have undergone heart bypass surgery when part of hospital-based surgery treatment.
- Stimulate the brain to produce endorphins.
- Improve confidence by encouraging patients to effectively cope with their pain.
Relaxation or Swedish
We experience all of life through the physical reality of our bodies. Our pleasures and pains, the ups and downs of daily life affect the body profoundly, often in ways we're not aware of. Stress is more than a household word these days - it's something everyone feels to one degree or another. Let's take a look at the mechanics of stress and the role therapeutic massage can play in stress management.
Understanding The Stress Response
Stress is an unconscious and automatic reaction to anything we believe may be threatening to us. In the stress response, the body is primed for fight or flight by messages carried by the sympathetic branch of the nervous system. Whether we are confronted by a mugger in the street or find ourselves in a long line at the bank or a short lunch hour, the effects are the same, impacting all levels - physical, mental and emotional.
We are at full readiness as our body tenses and our breathing gets shallower and more rapid. There is an increase in heart rate, blood pressure and adrenaline production, with a corresponding decrease in blood flow to the extremities, digestive function, and immune system activity.
Ideally, this defensive reaction will subside once the situation has resolved, allowing our body to return to its normal state of affairs. We often help this process with some rest, the right exercise or massage therapy.
However, a person who is frequently under stressful influences will tend to remain locked into a pattern of stress response, unable to relax or let go. This type of pattern is damaging to the body; as it escalates, it ultimately leads to discomfort or pain, and is a contributing factor in most disease processes.
The longer one is in pain, the more likely one will try to block it out. It is at this point that alcohol and drugs often enter the picture. Unfortunately, as one uses substances which deaden the nervous system to reduce the perception of the pain, awareness of oneself and others are reduced in the process.
In Our Everyday Experience
Like driving a car with one foot on the gas and the other on the brake, we experience stress whenever we initiate an action and hold it back at the same time. Our ever-obedient muscles try to obey both messages and work against each other.
In the same way, we have our own unique muscular responses to the expression of emotions such as anger, sadness, fear and exhilaration. We use our muscles to block, control and restrain these strong feeling and our reaction to them. Even though we may be unaware of the amount of tension we store within, it puts extra wear and tear on both mind and body over time.
Maintaining these patterns of chronic tension is like leaving the lights on all night - it takes energy; but once it's a habit, we no longer recognize it as such. What we do notice are the aches, pains, fatigue, headaches, digestive problems, PMS, or a host of other stress-related symptoms. These symptoms are important signals to be heeded, rather than ignored or bypassed. Accumulated stress and tension always diminish the amount of energy and vitality we have to enjoy life, be creative and productive and strive for better things.
The Relaxation Response
The antidote to stress is known as the relaxation response, which is triggered by the parasympathetic branch of the nervous system. This action sends messages to the body to relax, slow down and take a deep breath: saying in effect, it's time for rest and healing.
There are a number of ways to promote this response, such as exercise, meditation, listening to calming music, guided visualization, biofeedback, and of course, therapeutic massage.
Massage takes place in a comfortable and safe environment, which is generally away from the source of most stressors. As massage stimulates the relaxation response, muscular tension is released, circulation is increased and sensory receptors are activated. Areas that have been "cut off" by accumulated stress can begin to feel once again. Massage teaches us to tune in to body signals and soothes us at the same time.
All of this results in greater body awareness which can help you to more carefully monitor your own body's responses and needs. Then you can release tension before it becomes chronic and damaging. Living in a more relaxed and balanced body will enable you to better handle the stresses in you life, and nothing can take you back to that state of well-being more quickly than massage.
© 2002 Healing Touch, Inc. All Rights reserved

Sports Massage
Why are so many sports and fitness enthusiasts including regular therapeutic massage as a part of their conditioning programs? There is a growing awareness that a complete workout routine includes not only the exercises itself, but also caring for the wear-and-tear of minor injuries that naturally occur with strenuous movement. The physiological and psychological benefits of massage make it an ideal compliment to a total program.
Who can benefit from regular massage? Anyone who routinely stretches their physical limits through movement such as running, cycling, hiking, swimming, dancing, tennis and other racquet sports, strength training and aerobics. In fact, anyone who uses their bodies strenuously in their work will find relief with therapeutic massage.
Massage is beneficial when starting a conditioning program because it helps you get into good shape faster, with less stiffness and soreness. It helps you recover faster from heavy workouts and relieves conditions which may cause injury. Massage can be something to look forward to after a workout - a healthy reward.
What Happens When You Exercise? Regular exercise produces positive physical results like increased muscular strength and endurance, more efficient heart and respiratory functioning, and greater flexibility. Exercise, along with a healthy diet, also results in less body fat and greater lean body mass. These are the components of health-related fitness.
These positive physical changes occur as the body gradually adapts to the greater demands put on it by regular exercise. The body improves its functioning to meet the challenges placed on it. Conditioning has been described as a process of pushing the physical limits (tearing down), recovery, and the building up to meet the new demands. Recovery is often overlooked, but is essential for the rebuilding phase, and to realizing the benefits of a conditioning program.
The "tearing down" phase of the adaptation process often involves stiffness and soreness, especially when the amount of movement is significantly increased from what the body has been use to in the past. Referring to post-exercise soreness, people often comment about finding muscles "I didn't even know I had."
Delayed muscle soreness (24-48 hours after exercise) may be caused by any number of different factors. Some possible causes are minor muscle or connective tissue damage, local muscle spasms that reduce blood flow, or a build up of waste products from energy production.
Trigger points or stress points may also cause pain when pressed, which may radiate pain to a larger area. They are not bruises, but rather small areas of spasm. Trigger points may be caused by sudden trauma (like falling or being hit), or from repeated use of a particular muscle.
Heavily exercised muscle may also lose their capacity to relax, causing chronically tight muscles and loss of flexibility. Lack of flexibility is often linked to muscle soreness, and predisposes you to injuries, especially muscle pulls and tears. Blood flow through tight muscles is poor, which also causes pain.
How does massage help? Recovery. Therapeutic massage helps the body recover from the stresses of strenuous exercise and facilitates the rebuilding phase of conditioning. The physiological benefits of massage include improved blood and lymph circulation, muscle relaxation and general relaxation. These in turn lead to removal of waste products and better cell nutrition, normalization and greater elasticity of tissues, deactivation of trigger points and faster healing of injuries. It all adds up to relief from soreness and stiffness, better flexibility and less potential for future injury.
In addition to general recovery, massage may also focus on specific muscles used in sport or fitness activity. For example, areas of greater stress for runners and dancers are in the legs, for swimmers in the upper body, for tennis players in the arms, for golfers in the low back. These areas are more likely to be tight, loose flexibility and develop trigger points.
Overtraining. Adequate recovery is also a major factor in avoiding the overtraining syndrome. Overtraining is characterized by irritability, apathy, altered appetite, increased frequency of injury, increased resting heart rate, and/ or insomnia. It occurs when the body is not allowed to recover adaquately between bouts of heavy exercise. Therapeutic massage helps you avoid overtraining by facilitating recovery through general relaxation and its other physiological effects.
Trouble Spots. You may also have your own unique trouble spots, perhaps from past injuries. A massage therapist can pay special attention to these areas, monitor them for developing problems and help keep them in good condition.
© 2002 Healing Touch, Inc. All Rights reserved


- Infant Massage I gladly show parents an easy technique for infant massage; a perfect way to integrate touch and bonding for lasting relationships
Pregnancy Massage
During pregnancy a woman's body undergoes many changes, some of them stressful and uncomfortable. - Massage is a perfect way to reduce stress and promote general well-being.
- Massage helps mom's body to eliminate waste products through the lymphatic and circulatory systems, which combats fatigue and helps the mother feel more energetic. By aiding circulation, massage eases the load on mom's heart and helps to keep her blood pressure in check.
- Muscular discomforts, such as cramping, tightening, stiffness, tension, and knots, can all be alleviated.
- Massage helps carry away the lactic acid and other cellular waste products that build up and cause muscle fatigue.
- Massage can help relieve depression or anxiety caused by hormonal changes mom is experiencing.
- Massage relieves many of the normal discomforts during pregnancy, such as backaches, a stiff neck, leg cramps, headaches, edema, and sore, swollen ankles and feet.
- Massage increases local and general blood circulation, which brings more oxygen and nutrients to the cells of both the mother and fetus. This means greater vitality and less fatigue for mom and better nourishment for her baby.
- Massage stimulates glandular secretions, which helps stabilize hormone levels.
- Massage can help relieve depression or anxiety caused by hormonal changes mom is experiencing.
It relaxes tense muscles and tones loose muscles, and can also increase muscular flexibility. Flexibility will be most helpful during the last trimester and during the birth itself. - Massage helps to soothe and relax nervous tension, which helps the mother sleep more easily and more deeply. Incidentally, doctors all agree that a relaxed mother will have a happier, healthier pregnancy and possibly an easier childbirth experience, too.
- Massage can be used during the birth to make it easier and more comfortable for mom, and after the birth as well, to help her regain her strength more quickly and ease postpartum stress.
by Joanna Napolitano


NATIONAL CONSUMER RESEARCH SHOWS MANY AMERICANS MORE STRESSED THAN A YEAR AGO
Most 2008 massage users sought 'stress relief, relaxation and restoration'
(Golden, Colo., March 5) -- National consumer research released today said 81 percent of American adults feel as stressed (45 percent) or more stressed (36 percent) now than they did a year ago and are using a variety of strategies to cope. The research was conducted by Boulder, Colo.-based Harstad Strategic Research and sponsored by Associated Bodywork & Massage Professionals (ABMP).1 Despite the sour economy, the overall use of massage therapy remains consistent: 14 percent of adult Americans had a professional massage in 2008 compared to 12 percent in 2004 and 16 percent in 2006. Those who did not receive a massage in 2008 were more likely to cite their pocketbooks as the reason than has been the case in previous surveys. Among those who had a professional massage in 2008, 58 percent said they did so for "relaxation, restoration or stress relief," and 85 percent of 2008 massage users were satisfied with the experience, predicting they would seek massage again in 2009.
Stress at Home and Work
Massage therapy can play a role in helping consumers deal with trying economic times. "When many people are curtailing spending on vacations and other big-ticket items, massage is an ideal and lower-cost option for reducing stress," said ABMP president and nationally certified massage therapist Les Sweeney. "Massage therapy has been shown to reduce stress hormones, relieve anxiety and depression, strengthen the immune system and improve attentiveness, so it's an excellent strategy for challenging times." The nation's leading mental health association, Mental Health America, recommends massage therapy as a way to diffuse stress. Some employers are turning to workplace massage to help employees cope with uncertain times and increased workloads. "As employers are looking for ways to manage workplace productivity and stress, perhaps using fewer employees to do more work, some are bringing chair massage into the mix," Sweeney said. "At about $1 a minute, it's an inexpensive way to maintain loyalty, and manage anxiety and lost work time."
Massage and Health Care
Another Harstad Research finding was that visits to all types of health professionals, including medical doctors, declined slightly in 2008 as compared to 2006. "This is not surprising in a year of
Massage as a Gift
The cost of massage has remained stable in recent years, up slightly to a median cost of $65 an hour in 2008 from $60 in recent years, the Harstad survey showed. High approval ratings for massage therapy among those who have tried it continue to hold -- more than eight out of 10 rated the experience of receiving a massage a positive one. As in past surveys, nearly a third of adults -- 27 percent -- who got a massage last year did so because they received it as a gift. "Thoughtful friends and family have been giving massage as a gift for years and it will probably never be more welcomed than now by the economically stressed or overworked," Sweeney said. "The more relaxed and healthy people are in these times, the more effective they will be as workers, employers, spouses and parents." Associated Bodywork & Massage Professionals is a professional membership association serving the massage therapy profession by promoting ethical practice, fostering acceptance of the profession and protecting the rights of legitimate massage and bodywork practitioners. Founded in 1987 and headquartered in Golden, Colo., ABMP is the largest massage membership association in the United States with more than 66,000 members.
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1 The January 2009 Health Care Survey was conducted by Harstad Strategic Research, Inc., the national public opinion research firm in Boulder, Colo. The survey results are based upon 602 random telephone interviews among adults age 21 or older nationwide. Interviews were conducted from Jan. 6 to 11, 2009. A random sample of 602 has a worst-case 95 percent confidence interval of plus or minus 4.0 percent about any one reported percentage.
Nora Brunner, MA, APR
Public Relations
Associated Bodywork & Massage Professionals
303-679-7647
